Tuffys & Tuffets

A stylish website and online store for a unique Australian Made Mens, Female and Kids undergarments.


Clothing & Apparel


Web and Mobile Website

Project Summary

Tuffys & Tuffetts™ is a wholly Australian-owned company bringing real Aussie underwear back to Aussie backsides since 2012

They wanted a website that resembles their stylish approach to fashion and statement with attractive photos and promotional content.

Technologies Used

Our Approach

We designed a stylish website using brand colours and packing it with all the necessary components for an ecommerce platform.

The design was curated to compliment the website’s photos and promotional contents, making it worthwhile at every scroll. In addition, our WebCommander platform helped us efficiently design a top-class website with its advanced creator features. Thanks to our custom CMS WebCommander, which helped us achieve a website of such a high standard.

Project’s Key Features

  • Stylish design curated around promotional content.
  • Smart categorisation of products making it easy to navigate across the website.
  • Special discounts featured products, and products on sale are displayed on the front page.
  • Informative and stylish product details page for a broader perspective.

The Impact

The website helped Tuffys & Tuffetts™ make a statement in the ecommerce platform of Australia with their fashionable undergarments. In addition, it helped them achieve high customer reach across the country, which generated high revenues in return.

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